What is a Sales Play?
A sales play is an organized selling motion with a unified point of view and message created to
⎯⎯⎯ Deliver the Right Message,
⎯⎯⎯ To the Right Person,
⎯⎯⎯ at the Right Time.
A sales play is a cohesive and strategic selling motion that typically includes:
Account Overview
A detailed plan outlining the strategy for engaging with a specific account, including
key contacts, terminology, pain points, and objectives.
key contacts, terminology, pain points, and objectives.
Prospecting Sequence
A series of steps for reaching out to potential customers, including email templates, call scripts and follow-up actions.
Sales Presentation
A standardized sales deck that highlights the value proposition, key benefits, and customer success stories.
Customer Stories
Relevant case studies and testimonials that demonstrate the product’s value and effectiveness.
Proposals and
Value Case
Value Case
A document that outlines the proposed solution, its benefits, and the expected ROI for the customer.
With a standard sales play, businesses can only run one sales play on an account. However, with SalePlay X, we can multi-layer personas, verticals, regions, use cases, and partners. Making each sales motion as unique as each customer.
Our messaging engine is central to launching a sales play
Launch a sales play for verticals, personas, or partners with our messaging engine.
Why Do You Need a SalesPlay?
A confused buyer never buys...
If you don’t have a sales playbook:
ⅹ You waste your limited marketing budget.
ⅹ You risk signaling to your customers that you’re not for them.
ⅹ You leave money on the table.
ⅹ You risk signaling to your customers that you’re not for them.
ⅹ You leave money on the table.
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