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About us

SalesPlay X is the best tool for breaking into
named strategic accounts

SalesPlay is online software that uses AI to streamline account research, identify optimal entry points, and generate personalized sales materials. This ensures that sales reps can focus on
high-value activities and have the most relevant information at their fingertips. 

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Strategize … Don’t Spam

Today’s sales reps are constantly told to feed more contacts into their prospecting sequences, adhering to the outdated notion that sales is simply a numbers game. This relentless push often leads to reps spamming potential customers, a tactic that dilutes message impact and risks alienating key prospects. In today’s competitive marketplace, standing out requires a shift to more thoughtful, strategic engagement, moving away from sheer volume toward meaningful connections.

Strategic account planning is crucial for crafting a sales process that truly resonates with buyers. By meticulously researching and tailoring messaging and content, sales teams can significantly ease the buyer’s journey, effectively doing the heavy lifting for them. This not only enhances the overall buying experience but also transforms sales reps into trusted advisors, elevating their role from mere vendors to strategic partners. Implementing strategic account planning ensures that every interaction is targeted and relevant and effortlessly guides prospects toward a purchase decision.

We are the missing messaging and strategy layer. 

The Missing
Strategy Layer

Account research
We pull in the latest company news, company financials, information on their tech stack and more. 

Custom data
We pull in custom data for customers all the time. For example, we host all all global stock exchange data and pull in regulatory bank contact details. 

Identify prospective champions and executive stakeholders
Our platform finds the people and their contact information. 

AI Point of View
Our platform creates the first pass at identifying what pressures they are under, why they need you, and how your two companies can work together.

The Foundational Messaging Layer

We have never found another company that hosts  all of your product marketing messaging and customer stories. But more importantly, it’s how we use this information to guide the AI and create custom documents. For example, in your proposal, you can include relevant customer stories. 

Our Messaging Engine Stores and Uses Your:

●     Persona Messaging
●     Industry Messaging
●     Use Cases
●     Products
●     Brand
●     Slides and document templates

Bringing Your
Go-to-Market Teams Together

Up to 3 people and 1 partner can be mapped to any account. These people can co-sell into an account with a unified message. They can share what tasks they have accomplished and collaborate on custom documents. 

We are on a mission to help sales reps close strategic deals by delivering:

the right message,
to the right person,
at the right time.

We envision a sales co-pilot who knows your prospects, company, and calendar. You never have to prompt or chat with the co-pilot because it is always two steps ahead. 

●     It watches your top accounts and alerts you when it’s the best time to reach out.

●     It knows your calendar and sends you a meeting brief and your slide deck before each meeting.

●     It joins your meeting to take notes, update your CRM, and update its messaging.

●     It creates the first draft of your proposals.

●     It identifies the executive stakeholders that you need to reach and creates custom content that can be shared.

●     It creates custom sales materials in your prospect’s brand, that your champion can use.

We Are...




Our core value proposition is highly personalized messaging and documents. 

Our AI works for you behind the scenes. You don’t have to remember to research something or ask the chatbot questions. The AI sends you updated emails and reminders. 

We Are Not...




We are not a CRM or a sales automation tool. We sit in between your CRM and outbound sales tool. 

We are not a generic one-size-fits-all all LLM that you can ask questions to . . . like Einstein, Jasper, or Chatgpt.